Drink Cider for England

Beer. Jinxing English football since 1966.

Jim C. — Fri, 11 Jun 2010 12:24:28 +0000

It’s been a long time since Bobby Moore was held aloft by his jubilant team-mates, the ultimate sporting trophy gleaming in his hands. In fact it’s nearly five decades since the beer jinx took a stranglehold on English football and doomed us to the scrap heap of failure. Do your bit. Order a pint of real cider today and let’s put England back on the top of the international pile.

And here’s a reminder of what that winning feeling feels like.

Tell us your stories

Jim C. — Wed, 09 Jun 2010 12:12:03 +0000

Were you or someone you know drinking beer when England lost? Did real cider help? We’d like to hear your stories.

Cider mat gallery

Jim C. — Thu, 20 May 2010 09:50:57 +0000

Here are a selection of the beermatts we have used in a number of pubs to promote the drink cider for England campaign.

Click on the image for a larger version.